With the coming of the 80’s and 90’s, Cheerios introduced three more flavors to their lineup.  Apple Cinnamon, Multigrain, and Frosted varieties.  These flavors ensured Cheerios that it could compete with its competitor.   Kellogg’s version was Apple Jacks and Fruit Loops.  Advertising these flavors though, bounced back and forth between animated and real life people.  Apple Cinnamon chose to incorporate good vs evil into its pitch.  Depicting villains that were looking to steal the sprinkles away from Apple Cinnamon Cheerios.  Apple and Cinnamon who are the good guys, defeat the villains and save the cereal from being just regular puffed oats.  Apple Cinnamon’s jingle was “Kids Love Sprinkles."

      Frosted Cheerios on the other hand marketed this product via diversity. These commercials depicted Afro Americans in its advertisements, along with Whites.  Its jingle was that it “Taste So Good, and “Go Frosty, Go Crunchy.".  But how could Cheerios continue to market its product as something that was a good for you breakfast if it was full of sugary flavorings? Cheerios continued to claim that all of its products were still made from the highest grains in protein possible, while it held onto its healthful halo in consumers eyes. 

As the 90’s progressively came about, so too did Nutrition Labels. In 1990, the Nutrition and Labeling and Education Act passed, which required companies to package and label their goods so consumers could see all the nutrition information for the given product.  Cheerios in 1996, released a commercial that asked the question.  What’s new about the taste of Apple Cinnamon Cheerios?  The answer to this question was that the apples, cinnamon, and brown sugar are now baked in.  The emotional and logical appeals are in a sense in affect here.  The connection with consumers with their favorite, but maybe not so healthy cereal and its packaging claims.  The assumptions in affect claim to communicate via emotional appeals while, the underlying issue of the actual content of the puffed oat, go presumably swirling between good and bad.

      Consumers now were getting nutritionally educated, and Cheerios had to follow the stream of information.  The effectiveness and nature of advertisements, though subconscious in general, had to follow suite.  The advertising world of emotional appeals and impulses was getting a jolt of health conscious awareness.  Cheerios had to act or be left behind in a sugary nutrition labeled death.